Boost Your Ad Targeting by Using Shopify Audiences v2.4 to Exclude More Current Customers

For advertising initiatives to be successful, the right audience must be reached. Unintentionally targeting current consumers might squander valuable ad spend, but you want your advertisements to connect with prospective customers who haven't converted yet.

To help you improve your targeting and make the most of your advertising budget, we are excited to announce the release of Shopify Audiences v2.4, which offers you a robust new tool and improved features.

Presenting the Audience for "Existing Customers Plus"

Effectively keeping current clients out of prospecting programs has proven to be one of the most difficult ad campaign targeting problems. Inadequate standard ad platform lists frequently result in wasted impressions being shown to clients who have already made a purchase.

This issue is resolved by Shopify Audiences v2.4, which adds the "Existing Customers Plus" audience. This creative audience builds a more thorough exclusion list by utilizing Shopify's extensive commerce knowledge.

What makes Existing Customers Plus unique is this:

eliminate More Clients: Because this audience is not limited to regular lists, you may often eliminate 40% more current clients from your prospecting efforts. This results in a considerable decrease in squandered advertising expenditures and a more focused effort to attract new people.

Lifetime purchasing History: In addition to recent orders, Existing Customers Plus considers a customer's whole purchasing history. This guarantees that you won't unintentionally target clients who may have already purchased from you, even if it was some time ago.

Flexibility: Use Existing Customers Plus for remarketing efforts in addition to exclusion. Re-engage current clients with tailored incentives and offers to encourage recurring business and increase client loyalty.

Increased Conversions through Improved Retargeting

Version 2.4 enhances the current Retargeting Boost capability and adds the Existing Customers Plus audience.

When compared to other strategies, Retargeting Boost audiences have previously produced remarkable results, resulting in up to twice as many orders for each marketing dollar spent on retargeting. We have further pushed the limits with v2.4.

Do you need more help with your advertising plan?

We can assist through our network of reliable Shopify development partners, such as MAQ Computer Services LLC. They provide professional advice and assistance to maximize the effect of your campaigns.