Boost Your Ad Targeting by Using Shopify Audiences v2.4 to Exclude More Current Customers
For advertising initiatives to be successful, the right audience must be reached. Unintentionally targeting current consumers might squander valuable ad spend, but you want your advertisements to connect with prospective customers who haven't converted yet. To help you improve your targeting and make the most of your advertising budget, we are excited to announce the release of Shopify Audiences v2.4, which offers you a robust new tool and improved features. Presenting the Audience for "Existing Customers Plus" Effectively keeping current clients out of prospecting programs has proven to be one of the most difficult ad campaign targeting problems. Inadequate standard ad platform lists frequently result in wasted impressions being shown to clients who have already made a purchase. This issue is resolved by Shopify Audiences v2.4, which adds the "Existing Customers Plus" audience. This creative audience builds a more thorough exclusion list by utilizing Shopify...